Client Spotlight: Caramels.com

Oct 6

Photos as Delicious as the Candy!

I have had the pleasure of working with many amazing brands and agencies over the years ranging from E-Comm products all the way to large, complex lifestyle sets. One I want to focus on today is Caramels, what started as a quick test shoot blossomed into a great working relationship and I want to share not just how wonderful the team is, but how that kind of cooperative work environment allowed us to come up with some wonderful, scroll-stopping photos.

Earlier this year as I was cold pitching to clients, I found a company named G.O.A.T. Foods that had many (delicious!) candy brands. The minute I saw the product I knew that I had to do a test shoot! After some quick emails, a test shoot was scheduled and I got to work with establishing a general feel of what I wanted to present, and guess what? The team ended up loving it! We had a video call, what the expectations are, followed by next steps - leading to our first official project together, rebranding the images on the website.

The Process

The drawing board was a group led effort, and that is one thing I absolutely adored about the team. While there was flexibility on how products were shot, there was a clear, concise vision. It is imperative that when a rebrand is happening that all hands are on deck and that every person knows when and where to steer the ship.
It was decided to do a mixture of E-Comm & Lifestyle to cater to a classier, older demographic. We choose pastel colors with props that showcased maturity such as wine glasses, silver/gold platters, and dim moody lighting with long shadows.
Once all the pieces were put in place, it was time for the fun part!

The Shoot Day

I arrived on set at 9 AM with the crew, leading with my wonderful stylist Mel and members of G.O.A.T. Foods to help with approval of shots. After reviewing the details we got right to work - and it ended up going by without a hitch! We did not have a hand model on set but members of the team were keen on collaborating and offering help, so every hand you see in the images are members of G.O.A.T. Foods; how’s that for personalization!